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July 27, 2007
My old pal Skitzzo from SEOrefugee revisits what he calls an SEO “myth”: that a competitor can potentially harm a site owner just by pointing links to his or her site. According to the number of Sphinns, it looks like a lot SEOs agree it’s a myth. That’s understandable, as it would be very unfair...
July 16, 2007
Last month there was an interesting article in Forbes about the search engine marketing saboteurs. These so-called “SEO professionals” proudly proclaim their job to be damaging the hard-earned rankings of their clients’ competitors. I understand a lot of people would do anything for money, but it’s still unsettling to see such people trumpet their efforts...
July 03, 2007
In 2005 it was the infamous 302, temporary redirect page hijacking. That was supposedly fixed, according to Matt Cutts. Now there is a new interesting twist. Hijackers have found another exploitable hole in Google: the use of cgi proxies to hijack search engine rankings. The problem is basically the same. Two URLs pointing to the...
June 26, 2007
It's been a while since I posted some juicy source code. This time, I am going to explain the infamous black hat technique known as cloaking with some basic PHP code. While most people think of cloaking as evil (asking for search engines to penalize your site), there are circumstances where it is perfectly legitimate...
June 20, 2007
My loyal reader Jez asks a very interesting question. I am sure the same question is on the minds of others in the same situation. Finally, I am in the process of creating multiple sites around a similar theme. I have unique content for all sites, and will host on different servers in Europe and...
June 06, 2007
The interesting discussion between Rand and Jeremy had me thinking about some of the things affiliates do to protect their links. I am talking about link cloaking — the art of hiding links. We can hide links from our potential customer (in the case of affiliate links), and we can hide them from the search...
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Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...
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As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.
READ POSTFor the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...
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