MoreBeer! was started in a backyard shed in California, helping people brew their own beer with high-quality ingredients and equipment. Soon after opening their first warehouse in 1998, they entered the budding world of ecommerce so they could ship their products all over the US. They continued to expand over the next 17 years, opening more retail locations and entering into the wine-making and coffee markets.
However, the shift from a catalog model to an ecommerce model has not been entirely smooth. MoreBeer started to struggle to compete in search results with companies selling lower-quality homebrew supplies for higher prices. By 2016, they were experiencing a downtrend in organic traffic of -12.8% YOY.
Chris Graham, president of MoreFlavor!, said, “We kept putting more energy into getting SEO audits done to understand why we started to lose positions to smaller, newer companies, but we kept losing ground. We kept trying to implement SEO audit recommendations, but our programmers couldn’t go fast enough. We had so many other projects we wanted to work on, and we didn’t know which recommendations were important.”
Chris Graham, President of MoreFlavor!
RankSense allowed MoreBeer to implement SEO recommendations throughout their whole site, automatically. Chris said, “[RankSense] fixes all your bad links. It redirects them for you. It fixes your meta tags or descriptions, or makes ones if they don’t exist. It does all this tedious work in an artificial intelligence manner.”
MoreBeer’s downtrend was reverted within six weeks of implementing RankSense. After another two weeks, their traffic was up +21.8% YOY, and it has been holding at +20-22% since then.
“SEO is a really long game,” Chris said. “But I’m confident that RankSense has given us the tools and knowledge to go forward in it. Not only did they help us reverse a bad trend, but now we are improving. That kind of confidence lets me know that I’m going to be able to move all my inventory month over month and year over year. If you are a small business owner like I am, I highly recommend RankSense.”
Chris Graham, President
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