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May 22, 2008
It’s been a while since I’ve had time to post here as I am extremely busy with RankSense. In selling an SEO software suite I answer a lot of technical questions, but, oddly enough, I feel I have become much better at explaining what SEO actually is. As SEO has become more mainstream, and more...
January 15, 2008
Another new year has come and many of us are still analyzing the balance of successes and failures of the previous one. It is definitely a useful chore. I am happy to count this blog as one of my successes. It was humbling to see it included in SearchEngineLand’s blogroll and nominated for Best SEO...
November 13, 2007
I was recently interviewed by the nice guys at Distilled— if you are a regular reader of this blog and you haven’t read it yet, Tom asked some really interesting questions — and one of the things I briefly mentioned was that one of my hobbies is playing chess. I’ve been playing the game for...
September 18, 2007
… partially Loren Baker has asked a thought-provoking question: “Can SEO be automated?” Coincidentally he asks the question just a day after we released a product at TechCrunch40 with just such a goal. It seems that the folks at Commerce360 are working to build a product similar to our RankSense. There is a fundamental difference...
September 10, 2007
Everybody writing about SEO will tell you that it is not a good idea to optimize your site for the most popular keywords in your niche. What are your chances of success if you tried to rank for “internet marketing, where there are about half a million websites ranking for that term and most likely...
August 22, 2007
In my previous post, I explored how to assess the competitive level of your keywords and I shared my strategy for optimizing non-competitive keywords. As promised, here is my strategy for optimizing highly competitive ones. As this is a rather dense topic I will split it in two. This post will explain how to use...
August 15, 2007
Optimizing for highly competitive keywords requires a completely different strategy than optimizing for non-competitive ones. First, let’s clarify a few points. When I talk about long tail or fat head keywords, I am talking in relation to the search demand for those particular keywords. I am not talking about the offer (the number of sites...
August 15, 2007
Search engines are just like teenagers. Don’t believe me? Consider this analogy. Let's say you have a teenage kid with a handful of friends. He knows them very well and even remembers their phone numbers by heart. He’s bright and it doesn’t take him long to become very popular at school. Now, he has dozens...
August 09, 2007
There has been a heated debate on Sphinn about a controversial post by Rand Fishkin of Seomoz. There is a lot to learn from that discussion, but instead of focusing on the debate, I want to talk about something that keeps coming up: Google's Sitelinks. Google doesn't provide a lot of information, but this is...
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What do you do when you’re losing organic traffic and you don’t know why?
Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...
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As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.
READ POSTFor the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...
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