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Our latest data-driven insights

Book Summary: Sales Engagement by Medina, Altschuler, and Kosoglow

September 15, 2020

My name is Jason Levin and I am a Marketing Consultant for RankSense. I help our users achieve their goals with our technology and educational resources.  I am a big fan of business books, and enjoy sharing my findings with others.  Last month, I covered The Sales Acceleration Formula by Mark Roberge. In this article,...

Competitive research or privacy attack?

June 02, 2007

I found an interesting tool via Seobook.com. It exploits a “feature” of current browsers that do not properly partition persistent client-side state information (visited links and caching information) on a per site basis. The tool can identify URLs in your visitor’s browsing history. Aaron suggests this be used to check if your visitors come from...

Segment visitors by intention with Google Analytics

June 01, 2007

As I mentioned before, understanding what visitors want and giving it to them is the key to a successful website. That is the big picture. Now let me tell you how to actually measure this. My tool of choice for this is Google Analytics. With Google’s Adwords Conversion Tracking you can define goal pages and...

Log based link analysis for improved PageRank

May 29, 2007

While top website analytics packages offer pretty much anything you might needto find actionable data to improve your site, there are situations where we need to dig deeper to identify vital information. One of such situations came to light in a post by randfish of Seomoz.org.He writes about the problem with most enterprise-size websites, they...

Your competitor is your best friend

May 28, 2007

As I mentioned earlier, for me success is about what, how, and work.  This is my simple formula. Anywhere my customers or potential customers express their problems and frustrations is a place for me to dig out opportunities.  Forums, blogs, mailing lists, news groups, etc…   Your what should be driven by your customers’ needs. Most...

The harder to get the link, the more valuable it is

May 27, 2007

Links that are too easy or relatively easy to get do not help much in getting traffic or authority for search engine rankings. If your link is placed on a page where there are several hundred links competing for attention, it is less likely that potential visitors will click than if the page only has...

Success in a $100 budget?

May 27, 2007

Patrick Saxon from Seoish.com has asked top names in the SEO industry a very useful question.  What most have missed is that Patrick has actually answered the question himself by writing the article. First, he created a very useful piece of content, and second, he has received a large number of authority links from his...

Assessing competitive levels

May 27, 2007

Critical to success is competing where we know we can excel.  This might sound obvious, but many entrepreneurs fail to identify exploitable opportunities.  Don’t get me wrong; I love competing.  There is no problem with dreaming big.  Even if we want to go after Dell or Microsoft, we have to find a really smart plan...

What?, How? and Work!

May 25, 2007

One of the first lessons I’ve learned from life, is that many people achieve success by taking completely different routes. For me, every time I want to pursue a new venture I ask myself:  What is the great opportunity most people are overlooking?  How can I take advantage of it and do it better? When...

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