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Book Summary: Sales Engagement by Medina, Altschuler, and Kosoglow

September 15, 2020

My name is Jason Levin and I am a Marketing Consultant for RankSense. I help our users achieve their goals with our technology and educational resources.  I am a big fan of business books, and enjoy sharing my findings with others.  Last month, I covered The Sales Acceleration Formula by Mark Roberge. In this article,...

Protecting your privacy from Google with Squid and FoxyProxy

June 12, 2007

There is no doubt about it; this has definitely been Google’s Privacy Week. Relevant news: The infamous Privacy International’s report (it basically says that Google sucks in privacy, far more than Microsoft) Privacy International’s open letter to Google Danny Sullivan defending Google Matt Cutts defending his employer Google’s official response (PDF letter) Google Video flaw...

The power of sharing

June 11, 2007

While most developers and technical people are used to sharing useful information, most entrepreneurs and consultants do not, or share very little. The logic is: “why share information if you can charge for it?” Let me give you my thoughts on this, as I’ve been on both sides of the camp and therefore, I can...

Dynamic Keyword Insertion for Landing Pages

June 08, 2007

One critical aspect of highly successful search marketing campaigns is making sure searchers find what they are looking for. I posted this before. To accomplish this, we first need to grab the visitors’ attention, get them to click through our pages, and ensure that the pages’ content matches the search. Whether you are doing SEO...

Preventing duplicate content issues via robots.txt and .htaccess

June 07, 2007

Rand of SEOmoz.org posted an interesting article on duplicate content issues. He uses the typical blog to show different examples. In a blog, every post can appear in the home page, pagination, archives, feeds, etc. Rand suggests the use of the meta robots tag “no-index”, or the potentially risky use of cloaking, to redirect the...

Advanced link cloaking techniques

June 06, 2007

The interesting discussion between Rand and Jeremy had me thinking about some of the things affiliates do to protect their links. I am talking about link cloaking — the art of hiding links. We can hide links from our potential customer (in the case of affiliate links), and we can hide them from the search...

Estimating visitor value

June 05, 2007

We love traffic.  We want as much traffic as possible.  It is really nice to see our traffic graphs jump really high.  With our PPC campaigns we pretty much obsess over our click-through rates.  We like to go after the keywords phrases that drive the most traffic.  Everybody is in love with Digg and Social...

Determining searcher intent automatically

June 05, 2007

Here is an example of how useful it is to learn SEO from research papers. If you’ve read some of my previous posts, you will know that I am a big fan of finding out what exactly search visitors want. I posted about classifying both visitors and landing pages, so that search visitors looking for...

What to do with the money you make online

June 04, 2007

Some readers coming from John Chow dot Com, might be wondering if I make money on-line. Showing big checks and bragging is not my style, but I do understand most people want proof. Instead of showing checks, bank statements, etc. I am just going to show you what I do with the money my companies...

Robots.txt 101

June 04, 2007

First let me thank my beloved reader SEO blog. Thanks to him I got a really nice bump in traffic and several new RSS subscribers. It is really funny how people that don’t know you, start questioning your knowledge, calling you names, etc. I am glad that I don’t take things personal. For me it...

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seoClarity acquires RankSense

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