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Book Summary: Sales Engagement by Medina, Altschuler, and Kosoglow

September 15, 2020

My name is Jason Levin and I am a Marketing Consultant for RankSense. I help our users achieve their goals with our technology and educational resources.  I am a big fan of business books, and enjoy sharing my findings with others.  Last month, I covered The Sales Acceleration Formula by Mark Roberge. In this article,...

Game Plan: What marketers can learn from strategy games

November 13, 2007

I was recently interviewed by the nice guys at Distilled— if you are a regular reader of this blog and you haven’t read it yet, Tom asked some really interesting questions — and one of the things I briefly mentioned was that one of my hobbies is playing chess. I’ve been playing the game for...

Revolutionary "Point and Click" SEO Software

November 08, 2007

Some of you know that I’ve been working for a while on an advanced SEO suite. I am getting ready to officially launch the beta program and I would like to ask for your help with some of the details. If you want to be the best at what you do, you need to be...

Three Easy Steps to Test Your Viral Marketing Ideas

November 07, 2007

Viral marketing may be one of the most powerful and cost-effective ways to market a product or service, but achieving success remains more of an art than a science. In fact, one of the most frustrating aspects of viral marketing is that you can spend a lot of time and money on what seems like...

The Year of the Widgets: OpenSocial and the big potential for search engine marketers

November 05, 2007

This year is certain to go down as the year of the widgets. Widgets (also called “gadgets”) are simply small applications that provide dynamic or smart content and they are big news for search marketers, even if the programming gibberish involved has made the fact difficult for many non-developers to see. The biggest difference between...

PageRank: Caught in the paid-link crossfire

October 29, 2007

Last week the blogosphere was abuzz when Google decided to ‘update’ the PageRank numbers they display on the toolbar. It seems Google has made real on its threat to demote sites engaged in buying and selling links for search rankings. The problem is that they caught some innocent ones in the crossfire. A couple of...

Eyes Wide Shut — Don’t Outpace Yourself to Reach Your Goals

October 23, 2007

If you observe successful people you notice that success, both online and off, requires setting far-reaching goals and working hard enough and consistently enough to achieve them. What are less obvious to observe from these winners are the steps and pacing necessary to reach a goal. Let me illustrate this with a favorite allegory of...

Up Against the Walls — Using your head to succeed in marketing

October 19, 2007

I’m not sure where I saw this video, but it left a permanent impression in my memory. Two burglars are holding up a corner store at gunpoint. The clerk instinctively pushes a button and protective doors and screens fall swiftly to protect him and the cash machine. The alarm sound is unbearable. The burglars are...

Like Flies to Project Honeypot: Revisiting the CGI proxy hijack problem

October 11, 2007

CGI proxy hijacking appears to be getting worse. I am pretty sure that Google is well aware of it by now, but it seems they have other things higher on their priority list. If you are not familiar with the problem, take a look at these for some background information: Dan Thies take and proposed...

Advanced Keyword Research — The power of understanding your visitors

October 08, 2007

As search marketers, I think sometimes we underestimate the power of understanding our visitors. One way we can do this most effectively is through keyword research. Essential keyword research not only helps determine the success or failure of your whole search marketing campaign, but it can also provide a way of understanding your visitors and...

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