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August 06, 2007
A lot of people read blogs, books, articles and other materials from so-called 'gurus' that made it big. Readers are hoping to do the same but I know that no one will match success by simply following a guru’s advice. I am not saying this because I think those gurus are necessarily dishonest or are...
August 02, 2007
Is SEO just a game? Consider two chess players, Mike and Tom. Mike has never been able to win against Tom. Mike knows all the rules of the game: how to move every piece, when to capture, when to castle; he even knows all the tactical ideas like forks, pins, skewers and discovered attacks. Mike's...
August 01, 2007
We have discussed before how to control Googlebot via robots.txt and meta robot tags. Both methods have limitations. With robots.txt you can block the crawling of any page or directory, but you cannot control the indexing, caching or snippets. With the robots meta tag you can control crawling, caching and snippets but you can only...
July 30, 2007
We all know that building solid, natural and authoritative links to your site or blog is the best way to obtain unshakable rankings. There has been a lot of chatter lately about using social networking sites to help build traffic and eventually links. Those links are hard to get, unless of course you have a...
July 27, 2007
My old pal Skitzzo from SEOrefugee revisits what he calls an SEO “myth”: that a competitor can potentially harm a site owner just by pointing links to his or her site. According to the number of Sphinns, it looks like a lot SEOs agree it’s a myth. That’s understandable, as it would be very unfair...
July 26, 2007
Getting solid rankings is a lot of work, and properly organizing keywords and landing pages is no trivial task either. Why not make the most out of it once you have started getting the traffic? After beginning a successful PPC or SEO campaign, it’s time to maximize the returns from it. There are a lot...
July 25, 2007
Link building is without a doubt the most time consuming—but most rewarding—aspect of search engine optimization. It usually takes more effort to promote your content (build links) than to actually create it. As I have stressed repeatedly before, compelling, useful content should make your link building efforts much easier. Before I go any further, let...
July 24, 2007
One of the most important measures of success for a blog is the number of RSS subscribers. There are many blog posts out there about how to increase your number of subscribers. They range from the use of bigger, more prominent and attention-grabbing RSS buttons, to offering bonuses for signing up. While you can use...
July 23, 2007
I frequently get asked why a particular page is no longer ranking. I wish there were a simple answer to that question. Instead of giving personal responses, I’ve decided to write a detailed post with the possible problems that might cause your ranking to drop, as well as all the solutions I could think of....
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Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...
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As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.
READ POSTFor the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...
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