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June 21, 2007
I forgot to start my Google inner workings series with WIIFM. My plan is to write one post each week. Not matter how well I try to explain it, it is a complex subject. I should have started the first post explaining why you would want to learn that. There are a lot of easier...
June 20, 2007
My loyal reader Jez asks a very interesting question. I am sure the same question is on the minds of others in the same situation. Finally, I am in the process of creating multiple sites around a similar theme. I have unique content for all sites, and will host on different servers in Europe and...
June 19, 2007
It is very important to understand that there is no way for external metrics tools such as Alexa, Compete, Ranking, Netcraft, etc. to provide accurate data. Their information is collected from their respective toolbar usage. Alexa has the broadest distribution, but there are still a lot of people that don't use those toolbars or browser...
June 18, 2007
You can spend a few hours researching, structuring, drafting and proofreading a great post, to completely miss it by choosing a really bad title. I recently submitted a carefully crafted rebuttal to the Seomoz article: Proof Google is Using Behavioral Data in Rankings. The post generated some controversy and some heated discussion as to the...
June 15, 2007
When I started to blog (now close to three weeks ago) I did not know what to expect. I have to say that I am more than impressed with the power of blogging and networking with popular related blogs. My topics tend to be too technical and I am well aware that it severely limits...
June 14, 2007
In Yesterday's Search Day article: Are Bid Management Tools Dead?, Eric Enge, writes some interesting facts and conclusions he brought from SMX. A solid strategy for your PPC campaigns will have the following elements: Use a bid management tool to manage the long tail of your campaign. Stay focused on your ad copy and your...
June 13, 2007
Google keeps tweaking its search engine, and now it is more important than ever to better understand its inner workings. Google lured Mr. Manber from Amazon last year. When he arrived and began to look inside the company’s black boxes, he says, that he was surprised that Google’s methods were so far ahead of those...
June 12, 2007
There is no doubt about it; this has definitely been Google’s Privacy Week. Relevant news: The infamous Privacy International’s report (it basically says that Google sucks in privacy, far more than Microsoft) Privacy International’s open letter to Google Danny Sullivan defending Google Matt Cutts defending his employer Google’s official response (PDF letter) Google Video flaw...
June 11, 2007
While most developers and technical people are used to sharing useful information, most entrepreneurs and consultants do not, or share very little. The logic is: “why share information if you can charge for it?” Let me give you my thoughts on this, as I’ve been on both sides of the camp and therefore, I can...
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What do you do when you’re losing organic traffic and you don’t know why?
Custom Python scripts are much more customizable than Excel spreadsheets. This is good news for SEOs — this can lead to optimization opportunities and low-hanging fruit. One way you can use Python to uncover these opportunities is by pairing it with natural language processing. This way, you can match how your audience searches with your...
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As we continue to improve the RankSense app for Cloudflare, we are always working to make the app more intuitive and easy to use. I'm pleased to share that we have made significant changes to our SEO rules interface in the settings tab of our app. It is now easier to publish multiple rules sheets and to see which changes have not yet been published to production.
READ POSTFor the following Ranksense Webinar, we were joined by Antoine Eripret, who works at Liligo as an SEO lead. Liligo.com is a travel search engine which instantly searches all available flight, bus and train prices on an exhaustive number of travel sites such as online travel agencies, major and low-cost airlines and tour-operators. In this...
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