Our 3 “Common Sense” Keys To Successful SEO The Organic Listings The Power of RankSense The Intelligence of RankSense A Glorious Marketing Opportunity

The goal of search engine optimization (SEO) is to drive a steady, ongoing stream of highly–targeted traffic to your website.

This is achieved by ranking your web pages highly within major search engines – such as Google, Yahoo, and Microsoft Live – for the keywords and phrases most relevant to your business.

“62% of search engine users click on a search result within the first page… and a full 90% of search engine users click on a search result within the first three pages…” Source: iProspect/Jupiter Research, Study of Search Engine User Behavior, April 2006

Just getting your web site crawled and indexed by search engines is not enough for successful SEO, because literally hundreds–of–thousands of sites are returned as being relevant to most search queries. And, of all those sites returned for a search query, only those appearing on the first three pages of results – the top 30 listings – will ever be discovered by 9 out of 10 interested searchers. We know this from research, from studies, and even from our own experience of using search engines: the higher a site is listed, the more likely we are to click and visit.

This reinforces the need for marketers to ensure that their websites are ranked within the first three pages of search results - particularly on the first page… Source: iProspect/Jupiter Research, Study of Search Engine User Behavior, April 2006

97.3% of all Internet searches in America are carried out using Google, Yahoo, Microsoft Live, AOL, or Ask. Source: Nielsen//NetRatings, September 2007

We know of some SEO services that claim there are as many as five thousand search engines, and that your SEO success requires submission to all of them. But it is RankSense’s philosophy to focus on the “big 5” because evidence shows these are the search engines Americans are using 97 out of 100 times to find the products, services, and information they desire.

This trend is not unique to America, either. An analysis of the top 50 Internet properties worldwide reveals:

Google’s sites lead the pack with 6.6 billion searches, followed by Yahoo (2.4 billion), and Microsoft (999 million). With the exception of ask, activity at the other search engines declined Source: comScore, September 2007

We think you’ll agree that it makes good common sense to focus like a laser on the vital few search engines being used in 97% of searches, while ignoring the trivial many.

As Niels Brinkman, co–founder of Amsterdam–based research firm OneStat.com, recently put it:

Search engines like Google, MSN, and Yahoo can drive a lot of traffic to a website. It is important that a webmaster or SEO expert knows what kind of phrases they have to use. Source: OneStat, November 2007

The keywords and phrases you target for bringing visitors to your website (from search engines) are critically important. Because while it can be a nice feeling to see your website at the top of the rankings, (and an even nicer feeling to see a stampede of visitors in your analytics reports), this is not the true goal of search engine optimization.

The true goal of search engine optimization is to coral those searchers who are interested in the products, services, and information you offer–people who are ready and willing to take action on your content in the form of sign-ups, downloads, sales, and other related measures of success. In other words, people who are valuable prospects for your business.

Here is a quick recap of our 3 “common sense” keys to successful SEO for bringing a steady, ongoing stream of highly targeted traffic to your website:


Rank your webpages highly...
Within major search engines...
For the keywords and phrases most relevant to your business...


Always keep these 3 "common sense" keys in mind and rogue SEO consultants will be powerless to fool you.




Let’s get even more specific: successful SEO aims to rank your web pages within the organic listings of major search engines.

In the diagram below a green box surrounds the organic listings, and a red box surrounds the paid listings.

Paid listings (also called PPC for pay-per-click) can be purchased using services like Google’s Adwords. Rankings within the paid listings are determined based on your ability (or willingness) to pay for traffic visiting your website on a 'per click' basis.

Organic listings, on the other hand, are not for sale at any price. Rankings within the organic listings are determined solely by what the search engine deems to be most relevant and useful for a given search query.

Just think about what that means... the chance to advertise without charge (and through a highly trusted source like Google) to prospects who are actively seeking the products, services, and information your business has to offer them. This is an unprecedented circumstance making SEO perhaps one of the most exciting marketing opportunities of all time.

First of all, automated bots called search engine “spiders” crawl your web page and gather its content.

Second, complex mathematical algorithms created by the search engines interpret the content gathered, and attempt to make an objective judgment about the quality and relevance of your web page, weighing through a range of on-page and off-page factors.

In the above illustration, for example, the web page judged by Google’s algorithms to be of greatest relevance to the keyword/phrase 'car stereos' appears at the top of the organic listings, followed by the web page judged to be second most relevant, and so on... all the way down to number 1,890,000.

The higher up in the organic listings that your web page appears, the more traffic that page gets from interested searchers (as our first “common sense” key to successful SEO explained a little earlier).





You have to make sure that the search engines' ranking algorithms clearly associate your page with those keywords and phrases you desire.

It's not straightforward by any means because the precise nature of ranking algorithms are cloaked in secrecy, and, to make matters more difficult still, rankings algorithms differ from one major search engine to the next. This is a real challenge for people who want to generate search engine traffic for their website, and do so without paying the escalating prices of pay-per-click advertising (or hiring an elite SEO consultant at fees upwards of $300 per hour).

And it is the ongoing search for a solution to this challenge that has forced many small business owners (and others) to become technically proficient in the coding of their websites, learn programming languages, and master complex tools—all in the quest to generate high-quality traffic for their website, often on a shoe–string budget.

Indeed, it is not at all uncommon for a person to believe that their high quality content is relevant for a particular keyword or phrase, only to have a search engine algorithm disagree completely!

We here at NEMedia believe such people deserve an elegant solution to their search engine optimization needs: a solution that enables people to focus on their core competencies like being a blogger, a copywriter, a webmaster or a developer. They need to do this without having to worry about the technical complexities of ensuring their work appeals to both human beings and search engines simultaneously.

Until now, search engine optimization suites attempting to aid the process of optimization have presented the user with a baffling collection of tools, requiring substantive training, expertise, and/or patience to operate.

RankSense, by contrast, aims to be for SEO what word processing programs are for office productivity—graceful and sophisticated software designed for a much wider audience than traditional SEO tools on the market today.





RankSense is a revolutionary new SEO software suite that makes ranking your web pages highly within major search engines easier than ever before—for the keywords and phrases most relevant to your business.

Believe it or not, now almost anyone can bring a steady, ongoing stream of highly-targeted traffic to their website from sources like Google, Yahoo, and Microsoft Live...even if they possess no technical knowledge, don’t know how to program, and don’t know anything at all about SEO.

This isn't going to happen overnight, of course, but step–by–step.

Most important of all, RankSense offers this amazing ease of use without sacrificing the power—or intelligence—necessary to achieve high rankings for some of today’s most competitive search engine terms.

First, Smart Mode conceals the underlying technical complexity involved in the optimization process, and guides you along a simple, step–by–step path towards the top of the rankings. It's a lot like having a knowledgeable SEO consultant take you under his wing.

Meanwhile, Classic Mode offers you instant access to a powerful, sophisticated set of advanced level SEO tools.

Both modes are available to your projects simultaneously. You can switch between them at any time with a single click!

Discover Rankings Examines how search engines currently rank your site, just as a doctor examines your symptoms before suggesting any possible cure. With a single 'click' you will discover the keywords searchers are using to find your site, the pages on your site associated with each specific keyword, and the search engine results page (and position within that page) where each of your web pages are currently listed... within all the major search engines.     Search Engine Coverage Determines which pages on your site are currently being crawled & indexed by search engines, and which pages are currently being ignored. Plus, simply by clicking 'start task,' RankSense detects, follows and checks all of the links on your site to make sure no errors are preventing your pages from being indexed (while highlighting any problems).     Search Engine Selection It might seem obvious to target all search engines in order to increase your site’s exposure, but in practice each search engine employs different ranking criteria. Improving your standing for a particular keyword across all search engines at the same time is usually extremely difficult. For best results, we suggest your optimization needs to be laser-focused, one keyword and one search engine at a time.     Keyword Selection Innovative tool that will suggest possible keywords and help you categorize them based on the web pages you want to rank highly within search engines (your “landing pages”). You'll identify the keywords most likely to bring a steady stream of high quality traffic to your website, because RankSense provides you with an Opportunity Index for each of your potential keywords. This Opportunity Index is calculated automatically based on an analysis value, competition, and other key metrics. The Keyword Selection tool also helps you to organize and categorize your keyword research.     Sitemap Builder A sitemap file is like an inventory list or map of all the pages on your website. Search engines use this “map” to help speed up the discovery of your pages by their crawlers. It also lets you tell search engines relevant information about your pages (how often you update them, which ones are more important, etc.). Sitemaps are particularly helpful if your site has dynamic content—pages that aren't easily discovered by following links... or if your site is new.     Competitive Intelligence Is there another website that consistently ranks higher than you for your targeted keywords? Competitive intelligence allows you to learn from your competitors by understanding why search engines see their website as highly relevant for your keywords. The goal here is to identify and “benchmark” a successful competitor that is already ranking for the keywords you are trying to target.     Analyze Competitors and Analyze My Site Examine how your targeted keywords are used in both your competitor's site and your own site. The idea is that search engines should see the same or a similar relevance profile when they evaluate your page for those keywords as when they evaluate your chosen competitor. The resulting quality signals provide excellent guidance and a clear direction for the changes you need to make to your landing pages. RankSense helps you use these differences to improve your pages in...On-Page Optimization.     On-Page Optimization Improve the relevance profile of the landing pages you desire: you can add your targeted keywords to important parts of your pages and see on-screen graphs of relevance profiles (both yours and your competitors) adapt in real-time to reflect the changes you are making. When you are finished, simply click 'Publish Pages' to upload your edits directly to the web.     Competitor Link Analysis It's important to know who is linking to your competitors, because links and other “off-page” metrics often carry the most weight with search engines. In this tool RankSense analyses your competitors' links. The resulting graphs tell you which sites are linking to your competitors as well as pertinent information about the authority and age of those sites. In addition, the link text analysis feature collects and rates all the text linking to your competitors' sites for your targeted keywords. Search engines use the link text (as well as the surrounding text) to help put a site into context.     My Link Analysis Here you'll compare the quality and quantity of your links with those of your competitors. If your competitors have many more high-quality links then you know where your work lies, because if you can get similar links and anchor texts then chances are that you will be ranking right alongside them. Remember, building links to your site for important keywords is one of the most essential tasks to gain higher rankings. RankSense does not include automated link-building tools because the value of the few links that result from such efforts is very low. Effective link building requires the personal touch of creating rapport with other webmasters and bloggers. There are plenty of articles, blog posts, and sites devoted to link building, and the RankSense user guide also offers some helpful tips and advice.

Key Features Integrated support for most blogging platforms Powerful suite of collaborative SEO tools Smart Mode helps you perform step-by-step SEO Classic Mode provides instant access to any specific tool Manage multiple websites simultaneously Edit your web pages "on the fly" with live metrics window Powerful reporting engine generates more than 80 reports automatically as you make progress Manage your site locally or via FTP Important Many SEO software solutions on the market today operate like "loan sharks," in that whatever boost they might give your web site's ranking one month tends to be taken away with heavy interest the next. This happens when programs try to achieve high rankings for your website through exploiting temporary vulnerabilities in the search engine's ranking algorithms. An approach often referred to as "spamming". Because search engines take a dim view of such practice, heavy penalties are issued, and, sometimes, sites are even "blacklisted" and banished from the listings entirely. This is a disastrous consequence for any business. And that's why RankSense takes a very different approach to search engine optimization. RankSense evaluates your website with the eye of a search spider, and then helps you to genuinely improve the quality and relevance of your web pages for the keywords and phrases you desire. In other words, RankSense plays by all of the search engines' rules (and adheres to their guidelines). The end result is high rankings for you web pages that last - permanently.

Just as a taxi ride costs an amount proportional to the distance you want to travel, so do traditional advertising methods. Even pay-per-click charges you fees proportional to the number of prospects you desire to reach with your marketing message.

SEO and high organic rankings, on the other hand, is much more like riding in your own solar powered vehicle—as long as you continue to maintain your website and target the brightest search engine opportunities, you can enjoy the benefits of a steady, ongoing stream of highly targeted traffic visiting your website free of charge.

We urge you to seize this opportunity now.

Try our software on your website, compare it side-by-side with your current SEO methods and see if RankSense doesn't do everything we say it will (and more).

All of us are well aware that making advertising claims about software ease–of–use is simple to do. What’s more difficult is producing a product that makes good on those claims. That is why we encourage you to take a free trial and see how quickly you become a proponent of our advanced SEO philosophy. All we ask is that you refrain from making a judgment until you download RankSense and examine it for yourself.

Then decide.